Monday, 29 November 2010
Sunday, 28 November 2010
Saturday, 27 November 2010
Magazine Design Choice
I have chosen to go with my first design this is because it links best with the conventions of a film magazine. I wasn't my cover to stick to conventions as I feel that they all have a standardised layout, and therefore the magazines sell more on content than on the magazine branding.
I felt that the use of polaroids with the characters bursting out from the frame would be effective as it provides an even greater target audience, this is due to the magazine showing genre's other than horror which is a more male orientated genre. So by including stills and features for a action adventure or fantasy film, it is still in-keeping with the colour schemes for horror however it will have wider appeal.
The positioning of the price and issue number, which is a USP of the magazine is in a similar place than to Empire's issues meaning that this will be easy for the audience if they are looking for the price.
Also the idea of the male gaze links with the horror genre well, meaning that it will attract the young men at which the advertising is aimed at. This is because it is mostly 18-25 men who watch horror films, and therefore by including elements of the male gaze it makes my magazine cover more attractive for this.
I felt that the use of polaroids with the characters bursting out from the frame would be effective as it provides an even greater target audience, this is due to the magazine showing genre's other than horror which is a more male orientated genre. So by including stills and features for a action adventure or fantasy film, it is still in-keeping with the colour schemes for horror however it will have wider appeal.
The positioning of the price and issue number, which is a USP of the magazine is in a similar place than to Empire's issues meaning that this will be easy for the audience if they are looking for the price.
Also the idea of the male gaze links with the horror genre well, meaning that it will attract the young men at which the advertising is aimed at. This is because it is mostly 18-25 men who watch horror films, and therefore by including elements of the male gaze it makes my magazine cover more attractive for this.
Thursday, 25 November 2010
Magazine Design 2
- The feature headline will be just above the bottom horizontal, meaning that it, along with the cover line will catch the audience's eye and be one of the first aspects of the cover the audience reads.
- Cover line. (Same as Number 1)
- The secondary feature headlines will be shown above the photographs which provides an easy layout for the audience to read, meaning that if they only glace at the magazine they should be able to still gain some information from it, and therefore attract them to read it.
- The photographs for the secondary headling will appeal to a wider audience, so the films would not just be from the horror genre, this will make the magazine more appealing to a wider audience. The characters will be over the edge of the frame almost jumping off the page to make the magazine cover have more of a layered finish.
- The barcode will again be in the same colour scheme of reds and primary colours, to tie in with the convention of the colours on a film magazine, where they only use different shades of primary colours.
- The issue number and price will go inside the masthead meaning that the audience see the price as soon as they see the title..
Wednesday, 24 November 2010
Magazine Design 1
- The secondary features will have a background of a still from a movie with the top. This links to the convention of the polaroids that I have seen in some other magazines.
- The feature headline will be underneath the photograph providing the audience with a link between the text and the photograph meaning that they can relate the name of the film to an actor and the actor to the film straight away.
- The banner will go here and will be in a less bold font than the headline, which would attract the audience's eye after seeing the headline.
- The barcode will be in the same colour scheme as the rest of the magazine cover, so it again ties in with the conventions, it also makes the page look cleaner and the branding to be obvious to the audience if the colour scheme is consistant.
- The issue number and price will go at number 5, I will use the empty space between the letter 'L' and letter 'F' to give this information, it again makes the page look more neat, and would attract the audience's eye as it provides a selling point of the magazine, and if the price is low, they would immediately relate the price to the magazine.
- Again I am using the theory of the male gaze on my photo where I am using the woman actress (the same that is seen in the poster) in a very similar position to what she is in the poster. This provides a link between the poster and the magazine cover, which would therefore increase brand awareness.
Tuesday, 23 November 2010
Monday, 22 November 2010
Talent Release Form
These are the forms that I got my cast to sign so that I was free to use the images that I had taken of them in any way I wanted.
Saturday, 20 November 2010
Chosen Poster Design
I have chosen my second poster design as the one I will produce. This is because I feel it is the one which suits the codes and conventions most.
It introduces what the audiences' believe to be the main characters, as well as showing a glimpse of the narrative that their character goes through.
It includes the information that the audience members I asked were the most relevant, which is the main title, tag line and release date. These titles combined with an image that has a very simplistic colour scheme which keeps the poster simple and easy to read at a glance.
The font choice for my poster was again based on audience feed back, the font I chose was also one that is featured in many Hollywood horror film posters, meaning that the audience will be able to identify that the movie is of the horror genre as soon as they see the poster as they would link it to other horror posters they had seen.
It introduces what the audiences' believe to be the main characters, as well as showing a glimpse of the narrative that their character goes through.
It includes the information that the audience members I asked were the most relevant, which is the main title, tag line and release date. These titles combined with an image that has a very simplistic colour scheme which keeps the poster simple and easy to read at a glance.
The font choice for my poster was again based on audience feed back, the font I chose was also one that is featured in many Hollywood horror film posters, meaning that the audience will be able to identify that the movie is of the horror genre as soon as they see the poster as they would link it to other horror posters they had seen.
Thursday, 18 November 2010
Poster Design Two
I will use a very simple red colour scheme. Due to red having connotations of horror, it means that the audience will straight away identify the film as a horror film.
The image will be a fisheye image to give the picture a feel like it's distoted, this will make the poster seem like it is being seen through someone else's eyes, and if this links in with the red it will show to the audience that the image is from something that is not human.
I decided to put the billing block under the title at the bottom of the poster as it would allow for the photograph to take up even more space on the page, and provide an even greater impact on the audience.
Monday, 15 November 2010
Time Management
This is the timetable I have made for the dates which I need to do certain shoots or edit certain pieces of my products.
Wednesday, 3 November 2010
Tuesday, 2 November 2010
Monday, 1 November 2010
Repertoire of Elements In Horror
Characters - The characters can be both male and female, however the audience are made to feel more sympathetic towards the female characters. Such as in the posters where the woman is in danger in 'The Unborn' poster, however it is the man who is the evil character in the 'Dawn of the Dead' poster.
Audience - There are many different types of audience that suit a horror film, however from my reseach I have found they are mainly targeted at men. Most of the advertising is either using the male gaze and sexualising women such as again in 'The Unborn' poster, or it is showing men as superior such as in the 28 Weeks Later trailer where he is last man alive.
Settings - Setting vary thoughout the different products I have analyisied however they all seem to be places that would be classed as safe in real life. Such as in the Dawn of the Dead trailer which is based in a middle class american street, somewhere that the audience would not expect a horror situation to happen.
Style - The majority of the shots in the trailers, magazines and posters are close ups. This provides a very tight view of the situations meaning the audience do not get to see the full picture and therefore they would not understand fully what is happeneing which creates enigma. The style of the trailers mainly use shakeycam to build tension and to again disorientate the audience.
Iconography - Blood and wounds on the actors make up a lot of the shots, showing that blood has a very strong link to the horror genre. Such as in trailer for Dawn of the Dead with the woman laying on the ground and also in the image on the poster.
Narrative - The narrative for most of the horror trailers seem to be quite similar, the trailer starts off in a normal everyday situtation, that is not too out of the ordinary, such as in Dawn of the Dead where the girl is playing on her bike, or in 28 Days Later where the man is lying in a hospital bed. However the lengths of the shots shorten meaning that pace is built and then we see a demise of the characters.
Audience - There are many different types of audience that suit a horror film, however from my reseach I have found they are mainly targeted at men. Most of the advertising is either using the male gaze and sexualising women such as again in 'The Unborn' poster, or it is showing men as superior such as in the 28 Weeks Later trailer where he is last man alive.
Settings - Setting vary thoughout the different products I have analyisied however they all seem to be places that would be classed as safe in real life. Such as in the Dawn of the Dead trailer which is based in a middle class american street, somewhere that the audience would not expect a horror situation to happen.
Style - The majority of the shots in the trailers, magazines and posters are close ups. This provides a very tight view of the situations meaning the audience do not get to see the full picture and therefore they would not understand fully what is happeneing which creates enigma. The style of the trailers mainly use shakeycam to build tension and to again disorientate the audience.
Iconography - Blood and wounds on the actors make up a lot of the shots, showing that blood has a very strong link to the horror genre. Such as in trailer for Dawn of the Dead with the woman laying on the ground and also in the image on the poster.
Narrative - The narrative for most of the horror trailers seem to be quite similar, the trailer starts off in a normal everyday situtation, that is not too out of the ordinary, such as in Dawn of the Dead where the girl is playing on her bike, or in 28 Days Later where the man is lying in a hospital bed. However the lengths of the shots shorten meaning that pace is built and then we see a demise of the characters.
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