Final Script - Haunted

Haunted - Script

Storyboard

Outline Of Cast Needed For Each Scene

 

BLUE = WOMAN (Kayleigh Horner-Hughes)
PINK = MAN (Matthew Carlyle)
RED = CREATURE

Magazine Design Choice

I have chosen to go with my first design this is because it links best with the conventions of a film magazine. I wasn't my cover to stick to conventions as I feel that they all have a standardised layout, and therefore the magazines sell more on content than on the magazine branding.

I felt that the use of polaroids with the characters bursting out from the frame would be effective as it provides an even greater target audience, this is due to the magazine showing genre's other than horror which is a more male orientated genre. So by including stills and features for a action adventure or fantasy film, it is still in-keeping with the colour schemes for horror however it will have wider appeal.

The positioning of the price and issue number, which is a USP of the magazine is in a similar place than to Empire's issues meaning that this will be easy for the audience if they are looking for the price.

Also the idea of the male gaze links with the horror genre well, meaning that it will attract the young men at which the advertising is aimed at. This is because it is mostly 18-25 men who watch horror films, and therefore by including elements of the male gaze it makes my magazine cover more attractive for this.

Magazine Design 2

1. The feature headline will be just above the bottom horizontal, meaning that it, along with the cover line will catch the audience's eye and be one of the first aspects of the cover the audience reads. 
2.  Cover line. (Same as Number 1)
3.  The secondary feature headlines will be shown above the photographs which provides an easy layout for the audience to read, meaning that if they only glace at the magazine they should be able to still gain some information from it, and therefore attract them to read it.
4.  The photographs for the secondary headling will appeal to a wider audience, so the films would not just be from the horror genre, this will make the magazine more appealing to a wider audience. The characters will be over the edge of the frame almost jumping off the page to make the magazine cover have more of a layered finish.
5.  The barcode will again be in the same colour scheme of reds and primary colours, to tie in with the convention of the colours on a film magazine, where they only use different shades of primary colours.
6. The issue number and price will go inside the masthead meaning that the audience see the price as soon as they see the title..

Magazine Design 1

1. The secondary features will have a background of a still from a movie with the top. This links to the convention of the polaroids that I have seen in some other magazines.
2. The feature headline will be underneath the photograph providing the audience with a link between the text and the photograph meaning that they can relate the name of the film to an actor and the actor to the film straight away.
3. The banner will go here and will be in a less bold font than the headline, which would attract the audience's eye after seeing the headline.
4. The barcode will be in the same colour scheme as the rest of the magazine cover, so it again ties in with the conventions, it also makes the page look cleaner and the branding to be obvious to the audience if the colour scheme is consistant.
5. The issue number and price will go at number 5, I will use the empty space between the letter 'L' and letter 'F' to give this information, it again makes the page look more neat, and would attract the audience's eye as it provides a selling point of the magazine, and if the price is low, they would immediately relate the price to the magazine.
6. Again I am using the theory of the male gaze on my photo where I am using the woman actress (the same that is seen in the poster) in a very similar position to what she is in the poster. This provides a link between the poster and the magazine cover, which would therefore increase brand awareness.

Location Recces

Talent Release Form

These are the forms that I got my cast to sign so that I was free to use the images that I had taken of them in any way I wanted.

Chosen Poster Design

I have chosen my second poster design as the one I will produce. This is because I feel it is the one which suits the codes and conventions most.

It introduces what the audiences' believe to be the main characters, as well as showing a glimpse of the narrative that their character goes through.

It includes the information that the audience members I asked were the most relevant, which is the main title, tag line and release date. These titles combined with an image that has a very simplistic colour scheme which keeps the poster simple and easy to read at a glance.

The font choice for my poster was again based on audience feed back, the font I chose was also one that is featured in many Hollywood horror film posters, meaning that the audience will be able to identify that the movie is of the horror genre as soon as they see the poster as they would link it to other horror posters they had seen.

Poster Design Two

Poster Design One

Time Management

This is the timetable I have made for the dates which I need to do certain shoots or edit certain pieces of my products.

Health and Saftey Whilest Filming

Target Audience For Horror Films

Representation In Horror

Repertoire of Elements In Horror

Characters - The characters can be both male and female, however the audience are made to feel more sympathetic towards the female characters. Such as in the posters where the woman is in danger in 'The Unborn' poster, however it is the man who is the evil character in the 'Dawn of the Dead' poster.

Audience - There are many different types of audience that suit a horror film, however from my reseach I have found they are mainly targeted at men. Most of the advertising is either using the male gaze and sexualising women such as again in 'The Unborn' poster, or it is showing men as superior such as in the 28 Weeks Later trailer where he is last man alive.

Settings - Setting vary thoughout the different products I have analyisied however they all seem to be places that would be classed as safe in real life. Such as in the Dawn of the Dead trailer which is based in a middle class american street, somewhere that the audience would not expect a horror situation to happen.

Style - The majority of the shots in the trailers, magazines and posters are close ups. This provides a very tight view of the situations meaning the audience do not get to see the full picture and therefore they would not understand fully what is happeneing which creates enigma. The style of the trailers mainly use shakeycam to build tension and to again disorientate the audience.

Iconography - Blood and wounds on the actors make up a lot of the shots, showing that blood has a very strong link to the horror genre. Such as in trailer for Dawn of the Dead with the woman laying on the ground and also in the image on the poster.

Narrative - The narrative for most of the horror trailers seem to be quite similar, the trailer starts off in a normal everyday situtation, that is not too out of the ordinary, such as in Dawn of the Dead where the girl is playing on her bike, or in 28 Days Later where the man is lying in a hospital bed. However the lengths of the shots shorten meaning that pace is built and then we see a demise of the characters.

Font Questionnaire (Results and Analysis)

Font Questionnaire Reponces

Font Questionnaire Results and Analysis

Overall Magazine Analysis

The Dark Knight (Total Film) - Magazine Analysis

Shutter Island (Total Film) - Magazine Analysis

Magazine Analysis - Harry Potter (Empire)

From looking at the magazine cover the first aspect that strikes me is the use of colour, the text is all in primary colours, red, yellow and blue. This would immediately catch the audiences eye as it is easier to look at, as the colours suit each other. However the use of colour in the text also adds to colour of the photography. In the photograph the colours are more complex, with more shades but still of primary colours and it allows for the darker shades to become more noticeable and therefore add a more darker and evil feel to the photo. 

The photo itself is framed in such a way that means that the characters eyes do not look at the reader no matter what angle we look at the magazine from, this immediately draws the readers attention as it creates an enigma of what he is looking at and also makes the reader feel more vunrable. Even though Harry Potter itself is not a horror film, this cover seems to be aimed at those who enjoy horror films due to the mysteriousness of it. 

The feature headline for this issue of the magazine is shown in the largest font after the masterhead. This is because it is the next thing the editors of the magazine want the reader to see, as it is the unique selling point of this magazine.

The use of the asterisk to link the main feature to the cover line is very well done as this is only piece of text that is coloured blue in the photo meaning that the audience are able to easily read the cover and can easily make the links between the photo and whats inside the magazine.

The use of a pug also on the cover shows the variety of films that they are going to cover in this issue of the magazine, this is something that I need to incorporate into my magazine, as I need to remember that film magazines are not usually aimed at just one genre but cover a wide range of different styles of films and audiences, meaning that the cover needs to be interesting to all those different audiences.

How Idealogy Is Used In Horror Trailers

Overall Trailer Analysis

Overall Analysis - Trailers

Trailer Questionnaire Responses & Analysis

Horror Trailer Questionnaire Results


Trailer Questionnaire Analysis

Trailer Questionnaire

Dawn of the Dead - Trailer Analysis

28 Days Later - Trailer Analysis

28 Weeks Later Trailer Analysis - Marc Walsh

View more presentations from mwalsh92.

Paranormal Activity 2 - Trailer Analysis

The teaser trailer for Paranormal Activity 2 is a good example of a horror trailer as it shows many of the conventions that horror films use. At the start of the trailer the audience is immediately scared through the use of the high pitch stinger, that sounds like an unhuman scream.This combined with the creature that jumps towards the screen, straight away creates an engima for the audience. Therefore, the audience will be interested in seeing the rest of the trailer and film, to find out what this creature is.

The next part of the trailer seems to try and disorientate the audience trhough the use of a using unevenly framed shots as well as an unsteady camera. This again helps to create questions for the audience and builds a sense of panic inside the trailer which is subsequently passed on to the audience. This panic in the audience would make them want to watch more of the film and becuase the panic is built up to the end of the trailer and ends with out it being uneased it means that the only way for the audience to be put at ease is for them to watch the film.

During the interior shots of the house there is a flash of static and a stinger also. This breaks what narrative is shown during the trailer and shows to the audience that what they see is not complete. The directors of the trailer are playing with the audiences fear of the unknown as the constant interruptions create enigma and it is unclear what is causing the distress in the house.

When we see the security camera feed from the house the picture has a strong blue hue to it, this creates a very cold scene and shows to the audience that what is happening in the house is unnatural. It could also be suggested that the blue hue could have connotations of moon light, which again brings a super natural element into the trailer.

The trailer also shows a strong use of branding, we see close up and long shots from cinemas from where the previous instalment of Paranormal Activity was being shown. This builds upon the brand that they have already established, this means that any one who enjoyed the first Paranormal Activity would watch go and watch the second.

Overall Poster Analysis

Poster Questionnaire Responces and Analysis

Poster Questionnaire Responces


Poster Questionnaire Analysis

Poster Questionnaire

Dawn of the Dead - Poster Analysis

The Unborn - Poster Analysis

Casino Royal Poster Analysis

Casino Royle (2006) 

The photography in this poster immidatly shows to the audience that the genre of the movie is action/thriller. We see the way the depth of field has been used to make Daniel Craig stand out from the rest of the image. This then shows his prominence in the movie and immediately establishes him as the main character. The use of depth of field along with the rough and untaimed look of his costume, with his tie undone, suggests that he is an alpha male which is a typical character for an action/thriller movie.

A glow has been added to Daniel Craig in this poster which again makes him stand out from everything else on the page. However it could be said that the glow is used to show off the fact that he is the new James Bond.

The entire movie poster creates an engima, the use of the colour especially. In the poster Daniel Craig is the only aspect of this piece that is in colour, the rest seems to have a blue tint to it. The blue could suggest the coldness of the movie, and prehaps showing a darker side to James Bond's character in this film. The way in which the woman in the poster has a blue tint also suggests that James Bong is the focal point of this poster, and this means the audience's eye is attracted to him.

The poster also uses the male gaze to attract it's audience, with the woman in the background looking seductively at Daniel Craig, as she is looking through the corner of her eye, as well as having her head turned slightly away from the character. therefore it could be suggested that the target audience for this film is men, as they have a woman who is looking suductively at Daniel Craig and also Daniel Craig is a man that men would want to be like, as he looks very masuline in this photograph.

The gun is an icon of the genre in this poster, it can be seen in various places, which not only reenforces the idea of this movie being a action/thriller, however it also strengthens the branding of the franchise. An example of this is the gun is shown in the '7' as well as being in the '007' in the billing block. Another example of the company building the films franchise in this poster is the use of the glow, and faint speed lines on the 'O' of Casino, 'O' of Royale and '7'. Where as they are the only characters that have this glow and speed to them it makes them stand out to the rest of the text on the page meaning that the audience are more likely to notice the '007' in passing than the movie title itself. But with a brand as large as James Bond, the title of 'James Bond' or '007' is more famous than the movie title, and therefore they would be reaching customers who enjoyed any previous James Bond films.

Repertoire of Elements

When I research and analyise any media text I will use the Repertoire of Elements to help me analyise the texts in more depth.
Characters -  The characters with in the piece. Not only what they look like but their personality and who or what they repesent. (For example: Road Movies normally have characters which are criminals or have some sort of problem.)
Audience - The type of audience that are likely to enjoy the movie, not just the 'target audience' but the audience would want to see this movie. (For example: People who see Road Movies are people who would enjoying seeing development in plot and characters.)
Settings - The various settings that are likely to be seen in the film. (For example in Road Movies the settings are normal road and diners.)
Themes - The themes that films show or represent. (For exmaple in Road Movies the themes are likely to be along the lines of redemption.

Style - The style of the film is the camera and editing, such as the type of shots that are used the pace of the editing and how this combined helps tell the story. (For exmaple in Road Movies, the film is made up of mostly long shots and this along with the other elements of the film help to create the style of the film that shows urgency.
Iconography - The iconography in a film is the use of props or settings or any thing is the film that is iconic and is a connotation of the genre. (For example a knife would be iconic for the Slasher Horror Genre).
Narrative - The narrative of the film is the way in which the shots are put together to form a story, slight changes to a narrative can drastically change the genre of the text.

My first post.

This is the blog that I will be using to post my A2 media coursework. On here I will include my planning and research, products and final evaluation.