Casino Royal Poster Analysis

Casino Royle (2006) 

The photography in this poster immidatly shows to the audience that the genre of the movie is action/thriller. We see the way the depth of field has been used to make Daniel Craig stand out from the rest of the image. This then shows his prominence in the movie and immediately establishes him as the main character. The use of depth of field along with the rough and untaimed look of his costume, with his tie undone, suggests that he is an alpha male which is a typical character for an action/thriller movie.

A glow has been added to Daniel Craig in this poster which again makes him stand out from everything else on the page. However it could be said that the glow is used to show off the fact that he is the new James Bond.

The entire movie poster creates an engima, the use of the colour especially. In the poster Daniel Craig is the only aspect of this piece that is in colour, the rest seems to have a blue tint to it. The blue could suggest the coldness of the movie, and prehaps showing a darker side to James Bond's character in this film. The way in which the woman in the poster has a blue tint also suggests that James Bong is the focal point of this poster, and this means the audience's eye is attracted to him.

The poster also uses the male gaze to attract it's audience, with the woman in the background looking seductively at Daniel Craig, as she is looking through the corner of her eye, as well as having her head turned slightly away from the character. therefore it could be suggested that the target audience for this film is men, as they have a woman who is looking suductively at Daniel Craig and also Daniel Craig is a man that men would want to be like, as he looks very masuline in this photograph.

The gun is an icon of the genre in this poster, it can be seen in various places, which not only reenforces the idea of this movie being a action/thriller, however it also strengthens the branding of the franchise. An example of this is the gun is shown in the '7' as well as being in the '007' in the billing block. Another example of the company building the films franchise in this poster is the use of the glow, and faint speed lines on the 'O' of Casino, 'O' of Royale and '7'. Where as they are the only characters that have this glow and speed to them it makes them stand out to the rest of the text on the page meaning that the audience are more likely to notice the '007' in passing than the movie title itself. But with a brand as large as James Bond, the title of 'James Bond' or '007' is more famous than the movie title, and therefore they would be reaching customers who enjoyed any previous James Bond films.