The teaser trailer for Paranormal Activity 2 is a good example of a horror trailer as it shows many of the conventions that horror films use. At the start of the trailer the audience is immediately scared through the use of the high pitch stinger, that sounds like an unhuman scream.This combined with the creature that jumps towards the screen, straight away creates an engima for the audience. Therefore, the audience will be interested in seeing the rest of the trailer and film, to find out what this creature is.
The next part of the trailer seems to try and disorientate the audience trhough the use of a using unevenly framed shots as well as an unsteady camera. This again helps to create questions for the audience and builds a sense of panic inside the trailer which is subsequently passed on to the audience. This panic in the audience would make them want to watch more of the film and becuase the panic is built up to the end of the trailer and ends with out it being uneased it means that the only way for the audience to be put at ease is for them to watch the film.
During the interior shots of the house there is a flash of static and a stinger also. This breaks what narrative is shown during the trailer and shows to the audience that what they see is not complete. The directors of the trailer are playing with the audiences fear of the unknown as the constant interruptions create enigma and it is unclear what is causing the distress in the house.
When we see the security camera feed from the house the picture has a strong blue hue to it, this creates a very cold scene and shows to the audience that what is happening in the house is unnatural. It could also be suggested that the blue hue could have connotations of moon light, which again brings a super natural element into the trailer.
The trailer also shows a strong use of branding, we see close up and long shots from cinemas from where the previous instalment of Paranormal Activity was being shown. This builds upon the brand that they have already established, this means that any one who enjoyed the first Paranormal Activity would watch go and watch the second.
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